Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
We hope you have a wonderful time at BlogPaws! We’ll be following as we’re able. 🙂
Have a great time in KC – our mommy and daddy’s old stomping grounds!
I hope you have a wonderful time. I wish I was going so I could meet you. XO
We hope you have lots of fun! We’re sure you will!
Have a wonderful time at the conference Janet! Say hi and hugs to all the bloggers we love xx
the critters in the cottage xo
PARTEE AT KITTIEZ BLOOZ HOUZ !!!!!!!! 🙂 ♥♥♥
hope mom N dad haza safe journee ther, bak N everee wear in
beetween anda soooper awesum time !! 🙂
I’m following you on Twitter. Have a great time.
Have a fabulous day and week. ♥
Have fun! We’ll follow you!
The Florida Furkids with bazillion smoochies and tons of love to Mau from Allie
The mom will see you soon!
I’ll be following! Have a great time! 🙂
Have a grand time!
Sounds like a fabulous time! Since we don’t twitter, we’ll be waiting to hear about it later! Have fun! 😀
Well dear pals, we don’t Twitter BUTTTT we do hope that you have a wonderfully fabulous time rockin’ BLOGPAWS!
Hugs, Teddy and Mom too
Have fun!
Too bad we don’t have a twitter account…the only twtteringhere is from all the birds at the feeders around here, MOL!
Have fun, enjoy yourselves and we will wait patiently to hear/read all about it.
Safe journey back later, too.
My human ran into the male human in the elevator! She can’t wait to see you on Wednesday!